SEO, or search engine optimization, is done to improve the performance of your site based on search engine standards and attract more visitors. Many factors affect your SEO, from the words used in the text and content to the inbound links to your site from other sites, sometimes ensuring the proper structure of your site for search engines is called SEO.
The most important question that users ask themselves is what exactly is the definition of SEO? SEO is a set of activities that we do in site design, content strategy and content production to gain a better position in Google search results and attract more visitors to the site.
But SEO does not end there. SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has been changed to Search Experience Optimization, which is equivalent to optimizing the user experience of search, in other words, we must pay special attention to user satisfaction with the result found.
The concept of SEO is not only related to search engines but also site optimization for visitors is one of its main factors. In recent years, Google’s policies have been aligned with the expectations of visitors to the sites.
What is the impact of user behavior on SEO?
Google’s new algorithms, especially the RankBrain algorithm, try to analyze user behavior when searching and optimize results according to the same ranking. Each time a user searches for a phrase on Google, it will select one or more results in Google Bids. Google will pay close attention to users’ choices. For example, if a site ranks low in Google results but many users click on it, Google will improve its position.
In addition, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from the time a user enters your site until they search for the same phrase or phrase on Google again. If you want to know what is the impact of user behavior on SEO, we suggest you read the article What is Rank Brain and HummingBird algorithm.
What is the importance of SEO?
Most internet users find their pages on major search engines such as Google, Bing and Yahoo. Therefore, proper SEO is your key to getting more traffic. In addition, search engines provide users with what they are looking for, so customers will trust your site more than online advertising, which shows what SEO is worth and why it should be considered.
Keywords searched by users in search engines are very important, experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any type of advertising and will impose less cost on you in the long run.
Why do search engines need SEO?
Google is a smart engine but it still needs the help of users, they are always trying to provide better results to Internet users, however there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with poorer content.
Google crawlers have relatively specific factors for understanding the content of the page, which, if followed, will increase your chances of gaining a place. These factors are called onpage seo and to be successful we need to know exactly what these factors are in SEO. For more information, we suggest you refer to the SEO training section on the site.
Black hat and white hat SEO
Using SEO techniques to satisfy customers and observing all the rules and principles in this direction is called white hat SEO, but using the weakness of search engines and their deception techniques along with not caring about the satisfaction of visitors is known as the black hat method. Once a month, however, Google will identify these black hat techniques and punish sites that have used them. For a better view of this issue, reading the SEO Tricks article can be useful for you.
What are the most important steps of SEO?
SEO and site optimization is a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact on this process. To succeed in SEO, we need 3 main arms of each site, which are:
1- what is Technical SEO?
Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version and the like are called technical SEO. To start content marketing activities, we first need a strong platform and standard site.
2- Content marketing
Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing valuable content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.
3- Targeted link building
Adhering to SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your site. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting and… are called SEO Off-page.
What is the best way to learn SEO?
The SEO training process is a bit complicated and time consuming. Usually when you are looking for a specific point or topic, you will come across an educational article in the field of SEO that provides you with accurate but limited information in the same field. By reading this article, you may be interested in SEO and look for more articles and tutorials.
Studying educational articles is valuable and useful, but it has a major drawback. After a while, your mind will be paradoxical and scattered. To prevent this from happening, we suggest that you look for comprehensive resources or SEO training books once you are familiar with the concepts of SEO and maybe follow SEO experts for example randfish can help you learn Seo easily. The best way to learn SEO is as follows:
1- Studying a basic book
There are many online books that teach you the basics and general concepts of SEO. These books will help you to get acquainted with the common terms in this field very quickly and learn the right way to start SEO.
2- Reading articles or watching specialized videos
After reading the book, you will get an initial acquaintance with the concepts, but to use them, it is better to spend more time for each of them and check out specialized articles or educational videos related to that topic, For example Teravat can help you learn SEO.
3- Participating in SEO training courses
Once you have gained relative knowledge and experience in the field of SEO, it is no longer logical to spend time on personal learning and reading the article. You can complete your knowledge in a short time by participating in specialized SEO training courses and learn many practical techniques.
Frequently Asked SEO Questions
In this section, we have answered the questions that are generally asked about SEO and the concerns of people when getting acquainted with this field:
1- How long does it take to reach Google rank 1?
The answer to this question will be different for each business and site; Depending on the credibility and past activities of your site, the words you have targeted and the status of your competitors will be determined at this time. It is possible to achieve significant success in 3 months in one area, but in another area it will take more than a year.
2- What is the price of SEO services?
SEO is not a product but a set of specialized services, so a specific price can not be considered for all sites. Of course, SEO services can be placed in different categories, including site optimization, content marketing, link building, etc., and a specific cost can be announced for each.
The first step is to carefully analyze the site and decide on the services required, based on which an accurate price estimate can be provided.
3- What guarantee do you have to reach the 1st rank of Google?
One of the most important requests of the employer is to provide a guarantee to reach the 1st rank in the target keywords, while this is completely wrong and even illegal. There is no guarantee to determine your exact ranking in a certain period of time because there is no information about the next Google updates and the level of activity of competitors. In fact, providing a guarantee to the employer increases the chances of accepting the project, but as Google itself has repeatedly stated, this method is a kind of scam.
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